Pantone has revealed the dominant color for 2023: Viva Magenta. This tone will influence design, interior décor, beauty, and fashion in the next months.
According to a statement from the manufacturer of the color chart, it is a combination of crimson and purple, “an uncommon shade for an unconventional moment.” Represents transformation, creativity, and revitalization.
Viva Magenta is inspired by natural hues, such as the red of cochineals, “one of the most stunning and bright dyes ever created.”
This color is PANTONE 18-1750, and the company introduced it as a representation of vitality, power, and strength.
Do you like this hue? How would you utilize it?
Source: Backstory Contents